General
Can I open more than one store?
Yes. We encourage franchisees that are qualified to open multiple locations. Based on your application and financial information, you may be eligible to purchase more than one 911 Driving School franchise up front and at a discounted rate. Alternatively, you may want to purchase a franchise, become familiar with the business, and then purchase your second or third franchise. In addition, we have a second driving school brand called Swerve Driving School. This allows our franchisees a multi brand opportunity.
Do I still get the discounted rate if I open additional locations later?
Yes, if a franchise agreement is signed within 6 months of the original locations agreement, you will be able to take advantage of our multi location discount.
What time of day is 911 Driving School open for business?
Every location has different operating hours based on many variables. The most common hours are 11a –9p.
How much time do I need to spend at my school?
We highly encourage a hands-on approach in the ramp-up and development of your driving school. Customer service and a great attitude are major factors and should not be taken for granted. As you develop your business and hire reliable managers, we still encourage your participation during peak business times.
Does 911 Driving School encourage applications from non-law enforcement, women and minority owner/operators?
Absolutely, yes.
Financials
How much money do I need to get started?
The initial franchise fee for your first franchise ranges from $17, 500 to $40, 000. The initial franchise fee for multiple units may be discounted for additional franchises based on certain conditions and criteria. Please contact us to discuss the estimated initial investment for a typical 911 Driving School.
What do I need to qualify financially?
To purchase a 911 Driving School franchise, you will be required liquid capital of $80-100K.
If I don’t meet the financial or operational criteria to become a franchisee, can I partner with someone who does?
Yes you can. As long as your partner owns at least 50% of your organization, this is fine.
Do you help me secure financing?
911 Driving School does offer financing options. In addition, we have a broad list of recommended lenders we can share with candidates.
Is there a continuing royalty fee?
The continuing royalty is 7% of gross sales, excluding sales tax.
Is there an advertising fee and what does that cover?
Currently the advertising fees are 1% of gross sales. The entire fee goes towards National Marketing. Your 911 Driving School representative will be able to give you more specifics.
Training
How many people attend training?
Up to 5 people are included in the training process as part of the initial franchise fee. Additional staff may attend for a fee.
Marketing
What is my marketing support? How do I build sales?
Building sales takes effort on many different levels – from running your business through strong operations to local school marketing to most importantly, ensuring that you give every guest a reason to return. The 911 Driving School’s marketing team will assist you by creating national marketing initiatives and advertising to help build awareness and trial. Of course, operating a school that delights customers and interacts well with the community is also critical for word-of-mouth and repeat business.
Real Estate
What are the best locations for a new 911 driving School?
911 Driving School appeals to many different demographic groups through out the US. An appealing, accessible location is always critical. We will help you analyze potential buildings and locations based on our real estate brokers years of experience in this category. Our brokers will assist in negotiating an agreement that will set you up for potential success. Your own observations of what has succeeded and what has not in your target markets are also invaluable.
Who signs the lease?
You, the franchisee, will sign the lease.
What is the average size of a 911 driving School location?
The average traditional in-line store is between 1, 400 and 2, 000 sq. ft.
Who designs and builds the store?
You will be provided with 911 driving School template design plans and we will assist you in securing an architect and engineer, as well as identifying approved subcontractors.