The Driver Training Group Acquires 911 Driving School, Expands Into Three More States
Redmond, Wash. (Vocus/PRWEB) January 10, 2011
After months of working on the friendly acquisition, The Driver Training Group (TDTG) publicized its controlling interest in 911 Driving School’s franchising business.
Now owning the right to sell new 911 franchises, TDTG also controls the brand, marketing, technology and curriculum. This purchase immediately moves TDTG into three additional states (Ohio, South Carolina and Colorado), which will allow the Seattle driver’s ed school to bring in current products and new online programs that are currently under development.
“We are now the single largest private driving school business in the nation, which will help our roads be safe and allows some of our initiatives, such as paperless communications, to carry more weight, ” said Rick McNeely, director of interactive marketing at TDTG.
Controlling two brands with different customer bases positions the parent company, The Driver Training Group, to reach a broader audience, influencing new and experienced drivers alike.
“We can now offer a product that is tailored to everyone’s different needs, ” said McNeely. “We’re really excited about this development, and our new deal with the 911 Driving School is really beneficial for all parties involved.”
About The Driver Training Group
The Driver Training Group is the parent company of two education schools for driving, the SWERVE Driving School and the 911 Driving School. Its mission is to inspire and educate, engage and motivate drivers to perform better behind the wheel. The company has developed a number of programs for new teen drivers that go beyond traditional driving lessons or driver’s ed. The Driver Training Group’s ultimate goal is to create an enhanced driving school experience and challenge student drivers to be collision free for life. The business’ innovative approach to driving lessons makes learning fun in a challenging way, and actually improves the rate at which drivers retain the information by incorporating leading mental performance exercises to ensure students are more focused and aware of their driving environment.